BaltiVirtual Social Media Takeover
BaltiVirtual
Balti Virtual is a full-service AR/VR studio aiming to inspire wonder and creativity with state-of-the-art immersive experiences. They have worked with companies such as Marvel, HBO, and PayPal.
This BV Team has grown from 3 to 20 in 5 years, and are still going!
The 17 BaltiVirtual Staff Members taking a group photo
Q&A With BaltiVirtual
Some of the Baltivirtual team workin on a project over zoom
When did you realize you were an artist?
In a lot of ways, I’m still in the process of realizing I’m an artist. Growing up, I loved building and creating, from games and robots to more traditional art like animation, photography, and sculpture. When I started working in the game industry, there was a clear division between “artists” and everyone else (I was a “programmer”). Over time, the lines have started to blur between these roles, with “artists” becoming more technical and other jobs becoming more “artistic” to include design and storytelling.
Why does arts education matter to you?
On a basic level, education is about building a toolkit to understand, appreciate, and hopefully shape the world around you. When I was in school, art was an opportunity to apply some of these tools to invent and explore, which created a virtuous circle of curiosity and discovery. I think that kind of positive feedback loop is harder to establish in other disciplines.
As a leader in the Arts, what are your priorities for the coming year?
We’re adding new capabilities to our bag of tricks (mainly focused on easy-to-access WebXR experiences and immersive VR), finding new partners and clients, and always looking for opportunities to give back to our community!
One of Baltivirtual Projects
How does creativity show up in your day?
Creativity shows up in a bunch of ways: from planning AR/VR/XR projects, thinking about the long-term trajectory of our industry, to developing new products and designing the underlying technologies to enable them, we’re always in a cycle of imagining, building, testing, and refining.
Share a recommendation of a book, artist, event, or piece of work that inspires you!
I spend a lot of time reading about technology and business (I have a lot to learn!) but have been working to carve out time for more macro, thought-provoking books. The one I’ve enjoyed the most over the past few years has been “Sapiens” by Yuval Noah Harari, and I’m currently enjoying “The Overstory” by Richard Powers.
